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Rikke Sandbye

Creative Lead, Concept Developer, Storyteller & Copywriter

Crafting Creative Narratives

Highly creative and results-driven Creative Lead and Concept Developer with a passion for crafting clear, concise, and engaging narratives that meet user needs and drive business objectives.

A Snapshot of Ideas & Concepts

1

Toyota Value Chain Platform

There is service. And then there is Toyota Service. A creative platform with two familiar neighbours,  communicating a unique Toyota value proposition. Created the idea and all assets, over the three years

it was live in Denmark.

2

Driving Norway forward

A social first communication platform for Toyota Professional in Norway. Developed the idea and  created all assets from social media, website, video testimonials, brand film, internal video and a van buying guide.

3

Netflix Bridgerton

Even a wallflower can bloom. An activation in Oslo, launching a new season of Bridgerton. Developed the idea and did all the copywriting for the campaign, including small affirmation messages which were handed out with flowers.

4

Clarins live

A Nordic live Facebook event with Swedish footballer Kosovare Asslani and her mother, inspiring woman to follow their dreams.

Wrote the scripts and copy for all assets in

the campaign, before and after the live.

Contact me for more inspiration

Feel free to reach out if you want more information or references