Rikke Sandbye

Creative Lead, Concept Developer, Storyteller & Copywriter

Let's connect

Connect now

My approach

Let's make a connection

Today's marketing demands more than just information; it requires connection.

I craft creative narratives that transform brands into stories, engaging audiences and driving action. From concept to execution, I focus on developing compelling narratives that resonate, inspire, and achieve measurable results.

Stop selling.

Start connecting.

Do you need help transforming your brand into captivating experiences that connects with your audience? My profile is a fusion of artistic vision and analytical rigor. I don't just write copy; I architect narratives that resonate deeply, leveraging AI-powered insights and neuromarketing principles to optimize engagement and drive measurable business growth.

Connecting Ideas & Concepts

1

Don't worry - with an electric car from Toyota

A full funnel campaign addressing consumer barriers to electric vehicle adoption, emphasizing Toyota's unique offerings and leveraging its reputation for quality, reliablity, and durability.

2

Toyota Value Chain Platform

There is service. And then there is Toyota Service. A creative platform with two familiar neighbours, communicating a unique Toyota value proposition. Created the idea and all assets, over the three years

it was live in Denmark.

3

Driving Norway forward

A social first communication platform for Toyota Professional in Norway. Developed the idea and created all assets from social media, website, video testimonials, brand film, internal video and a van buying guide.

4

Netflix Bridgerton

Even a wallflower can bloom. An activation in Oslo, launching a new season of Bridgerton. Developed the idea and did all the copywriting for the campaign, including small affirmation messages which were handed out with flowers.